In today’s fast-paced world it can often seem difficult to find time in our busy schedules to focus on issues that don’t appear to concern us directly; ideally if everybody cleaned their own plate then the world would be a remarkably better place, but not everybody does. However, as I set out to prove with the House of Hearts “Clean Neighborhood” service project, sometimes all it takes is one day to inspire a the change you want to see in the world.
My name is Kiel Sterling and I am the owner and founder of House of Hearts. This service project has been an idea Drew Granchelli of the Fillmore Philadelphia and I had been toying with for about 8 months before finally getting a chance to put it into action. The initiative of the project was to clean the residential neighborhood outside The Fillmore Philadelphia and to help spread awareness to the venue’s fans that we all have a responsibility to our city and local community to keep the streets clean. I don’t think a lot of us even consider the impact we put on our local environment and neighborhood residents whenever we set out for a night of music and fun. But every little bit helps, and I hope that this post motivates others to do the same.
But how did we do it? Well, Drew had been in talks with the venue’s General Manager about our idea for some time, but the cold Winter season shelved the service project--not to be revisited until the Summer of 2017. Our company has a team of promoters ranging in ages 18-26. Outside of working free-lance promotions for pay, I like to conduct service projects with the team because while productivity is key, humanity is vital. I believe the fabric of our society is defined by the heart of its community. When many great people come together united under a single banner, great things can be accomplished. It is very important for me in a leadership role to pass on certain morals and values you wouldn’t find in a textbook. If we make our lives all about making money, our banks might grow, but we as people run the risk of growing complacent and ceasing to challenge ourselves to develop as human beings. And deep down I think that’s what we all want out of life.
But it isn’t like we’re deviating too far from our business purpose. What we do is spread awareness about upcoming events for companies like Live Nation Philadelphia through our street promotion work (postering, flyering, social media assets, etc.), and for the thousands of tickets we help sell every year, we’re contributing to the numbers of fans that attend events within the city of Philadelphia. As a band of music enthusiasts ourselves, cleaning up the area around the major venues just seems like the right thing to do. In fact, we enjoy it when things come full circle. We bring the fans out to shows, so let's make sure they leave little to no impact on the local environment. As our Twitter page states, our vision is to “change the way the world does concert promotions by putting our fans & community first.” This service project is just one way I hope to show the city of Philadelphia that we mean what we say, we care about the cleanliness and well-being of our community, and we hope to inspire others to care too. Because nothing happens in a vacuum… but sometimes all it takes is a little spark
Special Thanks: Brianna Patterson, Tyler Epright, Alicia O'Dwyer, Alex Welch
Written by Kiel Sterling
Photos & Video by Rivkin Photos